Wireframe vs. Mockup vs. Prototype
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Wireframe vs. Mockup vs. Prototype – What’s the Difference?

Language used during the software design and development process can be a bit confusing. Many terms are used interchangeably, even when they shouldn’t be. Here, we’ll explain the three often-confused components of the software design…
effective customer engagement strategies

How To Engage Customers –– 9 Strategies to Try Today

The goal of effective customer engagement strategies is creating a meaningful connection with your customers, so they want to return. Learning how to engage customers in today’s environment isn’t difficult, but it is a paradigm shift…
website navigation design

Why is Thoughtful Website Navigation Design So Important?

Website navigation refers to the menu and options that direct users through pages on your website. There are several types of website navigation, but the most common are header menus at the top of a website, side menus – usually located…
instagram marketing strategy

17 Pro Tips to Enhance Your Instagram Marketing Strategy in 2022

Instagram is a social media platform that allows users to upload photo and video content, which can then be edited with filters, organized by hashtag, and geotagged. As of February 2022, Instagram reported 2 billion monthly users. It’s…
digital marketing terms
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Website Terminology 101: Digital Marketing Terms

Designing and developing a website involves plenty of unfamiliar words and terms. While you don’t need to understand the nitty gritty, having a grasp on digital marketing terms is ideal for anyone embarking on a web design project. Here…
inclusive design principles

Inclusive Design Principles and How to Apply Them to Your Website

Shopping, communicating, banking, even adopting a pet or finding a dinner recipe. We live so much of our day to day lives online. Imagine what it would be like if you weren’t able to easily access the digital world. For many people this…
website accessibility standards

Designing for Everyone: Why is Accessibility is Important?

Regardless of hardware, software, language, location, or physical ability, websites should be accessible to everyone. When web design effectively achieves this goal, all people - including those with any number of hearing, movement, sight,…
static website vs dynamic website

The Difference Between Static and Dynamic Websites (And Which to Build)

To understand the difference between static and dynamic websites, it is best to begin at the beginning - with how websites are delivered to your web browser.  When you visit a website, your web browser (Chrome, Firefox, Safari,…
web developer terms
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Website Terminology 101: Web Developer Terms

If you thought standard web design terms sound foreign, just wait until you hear some of the most common web developer terms! But don’t worry. The basic terminology of web development probably sounds like gibberish to most people. Here,…
social media content

The Best Social Media Content Types for Each Platform

Upon its inception nearly 20 years ago, social media was simply a way to connect with friends and family in the digital world. Today, it has become a way of life. Platforms like Facebook and Instagram have transformed the way we connect…