Wireframe vs. Mockup vs. Prototype
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Wireframe vs. Mockup vs. Prototype – What’s the Difference?

Language used during the software design and development process can be a bit confusing. Many terms are used interchangeably, even when they shouldn’t be. Here, we’ll explain the three often-confused components of the software design…
website navigation design

Why is Thoughtful Website Navigation Design So Important?

Website navigation refers to the menu and options that direct users through pages on your website. There are several types of website navigation, but the most common are header menus at the top of a website, side menus – usually located…
inclusive design principles

Inclusive Design Principles and How to Apply Them to Your Website

Shopping, communicating, banking, even adopting a pet or finding a dinner recipe. We live so much of our day to day lives online. Imagine what it would be like if you weren’t able to easily access the digital world. For many people this…
website accessibility standards

Designing for Everyone: Why is Accessibility is Important?

Regardless of hardware, software, language, location, or physical ability, websites should be accessible to everyone. When web design effectively achieves this goal, all people - including those with any number of hearing, movement, sight,…
content first strategy

The Role of a Content-First Strategy in Website Success

Website design and content work together to make a fantastic user experience, and there are two approaches to combining them as a site is developed. The traditional approach places design first. The more modern approach involves content…
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Website Terminology 101: Web Design Terms

Do you hear people use web design terms and feel like they are speaking a completely different language? If so, you’re not alone. Honestly, the digital world has come upon us so quickly that many of us simply need some time to catch up.…
Call to action button

How to Write a Call to Action That Works: 5 Truths That Matter

Conversion rate optimization isn’t just about design or copy. It is impacted by a variety of internal factors like pricing and your brand position, as well as plenty of external, psychological factors related to the customer, themself.  The…
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How to Choose a Font for Your Website

Designing your website involves so many considerations and requires more than a few decisions on your part. While the look of your text might seem inconsequential compared to the content of it, keep in mind that minor tweaks to font choices…
multimedia content
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What is Multimedia Content And How to Integrate It into Your Website

As technology is advancing, so is our ability to support decent multimedia content online. It used to be that the role of multimedia in a website was minimal. This is because the use of multimedia slowed websites down and caused more problems…
web design elements
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What Makes for a High-Quality Website? 14 Website Design Elements that Should Never Be Overlooked

It’s safe to say that every business should have a website nowadays. Whether your website IS your business or is simply a place for potential customers to access your contact information, it serves many purposes. Your website is a first…