effective customer engagement strategies

How To Engage Customers –– 9 Strategies to Try Today

The goal of effective customer engagement strategies is creating a meaningful connection with your customers, so they want to return. Learning how to engage customers in today’s environment isn’t difficult, but it is a paradigm shift…
instagram marketing strategy

17 Pro Tips to Enhance Your Instagram Marketing Strategy in 2022

Instagram is a social media platform that allows users to upload photo and video content, which can then be edited with filters, organized by hashtag, and geotagged. As of February 2022, Instagram reported 2 billion monthly users. It’s…
digital marketing terms
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Website Terminology 101: Digital Marketing Terms

Designing and developing a website involves plenty of unfamiliar words and terms. While you don’t need to understand the nitty gritty, having a grasp on digital marketing terms is ideal for anyone embarking on a web design project. Here…
social media content

The Best Social Media Content Types for Each Platform

Upon its inception nearly 20 years ago, social media was simply a way to connect with friends and family in the digital world. Today, it has become a way of life. Platforms like Facebook and Instagram have transformed the way we connect…
Types of Social Media Marketing

Two Types of Social Media Marketing and Creating a Plan for Both

The rise of technology has changed the way we do absolutely everything. And, with the exception of the smartphone, it’s possible that the invention and widespread use of social media has influenced the modern landscape more than any other…
creating good content

The Art and Science of Creating Good Content for Websites

Content strategy is relatively new to the marketing space, and website content needs will vary based on circumstance, market, brand, and goals. Regardless of the details, the fact remains that a solid content plan is a pillar of any well-rounded…
Why You Need a Digital Marketing Strategy

Why You Need a Digital Marketing Strategy

Marketing has always been about connecting with the audience in ways that make sense to them. Whether you’re appealing to toddlers or octogenarians, marketing efforts have to meet potential customers where they are in order to be effective.…
why does a business need a website
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Why Does a Business Need a Website?

Smart phones, tablets, watches, computers. It’s no secret that technology rules our lives. And increasingly, consumers make purchasing decisions based on information found using that technology - that is, customers use information found…
strategies to grow online business

Growth 101: 25 Strategies to Grow an Online Business

How does a website help your business grow? Whether you’re creating a new online business, bringing your brick and mortar into the digital space, or looking to increase sales on your current website, an online presence is a must! The…
copy and content writing
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What is the Difference Between Copywriting and Content Writing?

There’s no getting around it - the words on websites matter. Yes, images make a splash, and super-functional UX design is impressive, but without excellent copy and content, a website won’t help your business flourish.  Hold…